Boston Globe - Subcription

art direction  -  visual design 

Project Summary

For this project, Sapient was asked to come up with new ideas to keep Boston Globe subscribers more engage with their news content, by creating a subcription based user account. I was paired up with an awesome UX designer, Akshay Sarma, to come up with the user interface design for both user account pages, as well as the subcription check out flow.

I wanted to keep the iconic look and feel of the Boston Globe brand, but also bring in contemporary elements, such as clean simple icons to bring the pages to life. 

Landing Page - Desktop & Mobile

Account setup - Check out pages

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